Interfacing digital and traditional marketing
In selling real estate in a highly competitive market, using marketing materials you can attract clients and bring increased visibility and awareness is essential. As a real estate developer or agency, you can reach a wide array of your target audience by bringing both digital and traditional marketing into the mix.
Attracting and converting clients with the right strategies.
Having developed highly specialized digital marketing blueprints for the high-end real estate properties, there is one underlining theme that applies to all kind of properties. In order to attract the buyers that you are looking for one has to elevate the whole buying experience.
Professional real estate marketing materials are essential because it helps sell the property and elevate the buyer experience to a top-tier level. In selling any residences, image and brand are important because this will help the residence stand out from the rest.
One has to think about the property as the product that you want to sell. You want to highlight the special amenities and features of the residence but at the same time sell the lifestyle that comes with it.
Digital marketing has increased the visibility of properties and is the preferred way for homebuyers. According to the National Association of Realtors, 76% of homebuyers used their mobile phone or tablet in their home search.
Top 12 Luxury Real Estate Marketing Materials (Digital and Traditional)
- Custom website
- Real estate landing pages
- Luxury blog
- Specialty “Neighborhood” postcards
- Park Bench advertising
- Testimonials
- Email marketing
- Lifestyle video content – social media
- Virtual video tours
- Paid social media advertising
- Professional Photography and video
- High end Property Featured sheets
